Unit Economics Calculator

Calculate The Real Economics Of Your Media Buying

Model the real math behind your paid acquisition — from clicks and leads to CAC, ROAS, margin, payback, and profit. See whether your funnel is actually viable before you scale budget.

Real acquisition mathClicks, leads, CAC, margin, payback, and profit in one model
Built for operatorsStress-test your funnel assumptions in under 60 seconds
Made for growth decisionsUse directional numbers to spot bottlenecks and plan your next move
Ecommerce

Model the Unit Economics

Best for stores that want to model first-order ROAS while keeping 60-day value and lifetime upside visible.

Advanced mode

Show deeper economic inputs

How much budget you expect to put into paid media.

Average cost per click across your paid channels.

The percentage of visitors who place an order.

Use first-order AOV for a realistic front-end model.

Margin after COGS, before ad spend and management fee.

If known, use this to unlock a cleaner lifetime view. Must be at least your first-order value.

Results panel

Modeled funnel performance

Promising
Orders0
Revenue$0
CPA$0.00
ROAS0.00x
True ROAS0.00x
Profit$0
ROI0.0%
Break-even ROAS0.00x

True ROAS includes 60-day value assumptions, not just first-order revenue.

Enter your traffic, conversion, cost, and value assumptions to model orders, acquisition cost, and profitability.

CPA: $0.00Profit: $0Net ROI: 0.0%

Funnel summary

See where your volume turns into value, and where the drop-off is most expensive.

Visitors0
100% of funnel entry
Orders0
0.0% of visitors
Funnel Audit

See What's Holding Your Funnel Back

Use this calculator as a starting point. ROAS HACK can audit your acquisition funnel, conversion bottlenecks, CAC drivers, and margin structure to show you where growth is leaking.

Ready to Scale

Turn This Into a Scaling Plan

We'll turn your numbers into a real growth forecast.

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