Barbershop

Challenge

The European barbershop network had excellent potential, but many barbers were underbooked—especially those less visible or new to clients. The network urgently needed to boost appointments, increase client loyalty, and improve overall workload.

Solution

• Streamlined Booking Page: Create an intuitive, user-friendly landing page that significantly simplified the booking process, reducing friction and increasing conversions.
• Engaging Promotions: Introduced appealing incentives, such as complimentary style consultations and targeted gift promotions designed specifically to attract new clients, notably women booking appointments for their partners.
• Ad Campaign Overhaul: Completely transformed their advertising efforts through targeted Google and Meta Ads campaigns, precise audience segmentation, effective remarketing, and continuous A/B testing for maximum results.

Results

• 80% Reduction in Cost per Appointment
• 300% Monthly Increase in New Client Leads